About us

Wildflower Byron Bay is a boutique fashion label created in the beautiful surf town of Byron Bay, Australia.

Effortless feminine style forms the philosophy behind the brand, which is inspired by far off places, wildflower treasures & adventurous souls. 

Elegant fabrics, well thought out designs and distinctive prints make up Wildflower's signature aesthetic, which is complimented by delicate details and an authentic handmade feel.

We strongly believe in acting mindfully & ethically in our creations, all Wildflower swimwear & yoga accessories come to you with fairness and love, as well as quality. We have chosen to use sustainable materials, such as cotton bags and CO2 control fabric, Amni Soul Eco technology is the first Poliamide fiber 100% biodegradable and recyclable. 

The Wildflower girl lives life to the fullest, she's a free spirit with wild hair & sun kissed skin, she's an explorer & a dreamer, she goes on adventures along the coast & gets lost in the hills of the rolling countryside, she travels with a camera in hand & her heart on her sleeve.